Abandon All Fear

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Archive for April 14th, 2008

[Service] Bye Bye Starbucks, Viva La (Coffee) Republic

Posted by Lex Fear on April 14, 2008

I have to admit, I’m one of those people who usually has a laptop with me whenever I’m visiting the city in the hope that I might be able to grab some time to sip a latte and surf, or just catch up on some work.

A few months ago McDonald’s announced they were doing free wifi, and although I’ve used this service a couple of times, there’s really a fine line between free wifi access, and trying to surf/work with a dozen kids screaming around you. Perhaps they should upscale some of their restaurants and restrict Happy Meals.

Well there is a new contender for my bean addiction and I’ll be making a fast switch to Coffee Republic now that they’re rolling out free wifi access for customers.

“The new service is aimed at providing Coffee Republic’s broad customer base with added-value to the service they receive in the Bars; from business professionals looking for a comfortable ‘mobile office’, to students looking for a leisurely place to download music or work on a project.” – The Retail Bulletin

This is what the laptop jockey patrons of Star Bucks have been wanting them to do for ages and they’ve been beaten to the spot by Coffee Republic.

Posted in Buyer Beware | 5 Comments »